This past Saturday I was invited to do an author signing at the Strawberry Hills Chapters in Surrey, BC. Of course I was thrilled because as a very recently self-published author this sort of thing is just awesome. So here are some things I learned:
1. Have realistic expectations. Unless you are an established author with an existing fan base, it is not likely that you will be greeted by a crowd of people waiting with bated breath for your appearance. It will be more like a small trickle, mostly consisting of a few people who unsuspectingly wandered into the store and happened to stop at your table to check out what you’re selling. That’s when you pounce. Well metaphorically at least. You wow them with your pitch and overwhelming enthusiasm and before they know it they are buying a copy of your book, because it is the genre they read or they think it will make a great gift for someone else. Either way it’s a win for you. Then there will be those people who avoid making eye contact with you because they really just want to browse. After you’ve scared away the first couple of them with your fervent smile you’ll figure it out.
2. It is important to smile. Smile as though your life depends on it, even if your face begins to hurt after the first half hour. Pace yourself by exercising your facial muscles every now and then. Just don’t forget that people behind you at the Starbucks can see you. I didn’t realize it at first until I noticed a couple of kids staring at me in horror as I grimaced in an attempt to get some sensation back in my face. I hope they’re not scarred for life.
3. Be very,very appreciative of the people who work at the bookstore. I was blown away by how supportive they were. They came and checked on me constantly, made sure I was comfortable and that I stayed positive when things were slow. I cannot emphasize enough how much that meant to me as a first time author. Needless to say, having the support of your local bookstore is priceless.
4. Know where the washrooms are…and the music section…and the greetings cards. A fellow local author I met recently warned me of this and sure enough, at least five people asked me about this at various times.
5. Celebrate the small victories. I may not have sold more than a few copies of my book, but I got a lot of exposure which is what my main goal really was. After all, I am a newly self published author that nobody has heard of yet. If I want to change that I have to spread the word. This takes time and hard work. It does not happen overnight, so it’s important to stay positive and good things will happen. I am fortunate enough to have very supportive people in my life and I am extremely grateful to Chapters for giving me this opportunity.